values-based
impact
BLK & Bold offers a curated assortment of specialty products to elevate the experience of the everyday coffee drinker. We are locally-owned and operated in Des Moines, Iowa and serve communities across the United States. With our 5% For Our Youth initiative, our mission is to be the social impact coffee brand of choice for conscious consumers. Additionally, we are 100% Black-owned and B Corp certified.
Venn Diagram of BLK&Bold Values
A BLUEPRINT IN EVERY BREW
(A Letter from Our Founders)

DEAR FRIENDS,

When we launched BLK & Bold seven years ago, we didn’t know if the world was ready for a different kind of coffee company. We weren’t baristas or farm owners. We were two kids from Gary, Indiana—one a coffee enthusiast, one a tea drinker—with $20,000 in savings, a garage roaster, and a conviction that business at its best is a force for good.

THESE WERE THE RULES WE WANTED TO REWRITE:

That premium coffee was necessarily a luxury

That overlooked communities would always be shut out of opportunity

That profit and purpose couldn’t sit at the same table

That the coffee aisle couldn’t make space for Black-owned brands

So we created a blueprint—not just for coffee, but for how everyday rituals can resource the future. In an industry in which coffee is too often treated as a commodity, premium is marketed as a luxury, and farmer communities struggle to see equity, we chose a different path. Our blueprint is a plan we live by and a model we offer the world: proof that coffee can be premium and accessible, profitable and purposeful, rooted in equity and built to last. Every sip you take fuels youth who deserve opportunity, farmers who deserve fair trade, and a planet that deserves care...

Founders of BLK&Bold
“Our Vision for BLK & Bold was never just about coffee; it was about creating a blueprint in which overlooked communities are centered and young people see themselves reflected in excellence. We wanted to prove that coffee can be premium and accessible, profitable and purposeful, rooted in equity and built to last.
It hasn’t been easy. Scaling a company while staying rooted in purpose meant saying no to shortcuts and yes to intention. But the blueprint is working. Today, BLK & Bold stands as the first Black-owned, nationally distributed coffee brand—proof that a garage dream can set a precedent for an entire industry.

In the pages [and sections] ahead, you’ll see how a cup of coffee can translate into mentorship in Chicago classrooms, food security in Oakland, clean water in Peru, and climate resilience across our supply chain. You’ll see how partnerships—from local nonprofits to global retailers—extend our impact far beyond the coffee aisle. And you’ll see why we believe this blueprint can outlast us, reshaping coffee for generations to come.
The BLK & Bold crown, a symbol of the
responsibility, excellence & leadership
at the heart of our brand position
the people
behind the
crown
BLK & Bold is a 100% Black-owned, mission-first B Corp co-founded by Pernell Cezar Jr. (CEO) and Rod Johnson (Chief Values Officer). From a garage roaster in Des Moines to shelves in more than 12,000 stores nationwide, the company has grown with intention: scaling its impact while remaining lean, human-scale, and values-driven. With a team of 25 people across roasting, fulfillment, sales, marketing, and administration, every role is mission-critical. This agility allows us to operate with the rigor of a certified food manufacturer while retaining the creativity and responsiveness of a startup...
Governance at BLK & Bold isn’t abstract; it’s visible in how the company operates every day. Decisions are primarily founder-led, with weekly leadership syncs and quarterly business reviews. External advisors in finance, retail, and brand growth lend perspective, while a more formal board of directors is in development to support scaling. This emerging structure is being scoped with emphasis on fundraising, education, and community expertise, ensuring that future governance reflects both business needs and mission priorities.
Certifications such as SQF, Fair Trade, and B Corp serve as external markers of an internal commitment: that safety, quality, and impact are inseparable from growth strategy. Quarterly impact reviews connect financial performance to youth donations, and internal dashboards track KPIs across sales and social impact. The rule of thumb is simple: if an initiative doesn’t drive quality or community impact, it doesn’t move forward.
At BLK & Bold, innovation begins with people: employees, partners, and the communities we engage. Inside the company, employees shape culture and strategy through open quarterly reviews, feedback sessions, and idea-sharing channels, with clear line-of-sight into how their roles connect to outcomes. Externally, collaborations with cultural leaders like Deion “Coach Prime” Sanders and partnerships with artists and youth organizations reflect a governance process rooted in alignment. Public figures are not chosen for visibility alone; the relationship must reinforce the mission and add to both reach and impact.

Creativity is treated as a core competency, not a side benefit. From refining roasting processes to developing new cold brew products, employees are encouraged to bring diverse perspectives and artful problem-solving to business challenges. This ethos ensures BLK & Bold doesn’t just react to industry trends but sets them, developing products and partnerships that reflect both quality in the cup and impact in the community.
As a mission-first brand, BLK & Bold is outspoken in its commitment to equity and inclusion. At a high level, the team is diverse across race, gender, and age, reflecting the company’s ownership and values. We also recognize that decisions at the corporate level—such as the rollback of DEI commitments in retail—have real consequences for small, diverse businesses like ours and for the communities we serve. Speaking openly about these realities is part of how we advance accountability and support broader change.

Inclusion is built structurally into hiring practices, career paths, and ongoing training. Every role is benchmarked to exceed living wage standards, with structured pay bands and annual compensation reviews to ensure fairness. In 2024, the company conducted its first formal pay-equity review. Disparities are corrected when identified, and listening sessions reinforce belonging.

Benefits include medical, dental, and vision insurance; paid time off; professional development opportunities; 401(k); parental leave; and expense stipends. Beyond compensation, employees connect their daily work to the company’s mission through regular updates on youth donations, partner stories, and “Impact Huddles” featuring leaders like Coach Prime. Volunteer opportunities with nonprofits further ground the pledge in lived experience.
With just 25 employees, BLK & Bold remains proudly human-scale. Every voice is heard, expertise is valued, and growth is purposeful rather than infinite. The company has shown that lean, values-driven teams can scale impact without losing sight of what matters most.
  • BLK & Bold is 100% Black-owned
  • Available in 12,000+ stores nationwide
  • 25 team members across roasting, fulfillment, sales, marketing, and administration
  • BLK & Bold conducted its 1st formal pay-equity review in 2024
Our commitment to community isn’t just a promise; it’s been independently validated. Since July 2020, BLK & Bold has been a certified B Corporation—a distinction that measures and verifies impact across governance, workers, environment, customers, and community. The assessment is rigorous, requiring us to open the books on everything from environmental practices to employee equity and local community impact.

For us, this recognition affirms what has guided us from the start: keeping capital, opportunity, and growth rooted in the communities we serve, beginning in Des Moines. For our customers, it’s proof that every purchase is more than coffee; it’s a vote for stronger, more equitable communities nationwide.
flavor and
integrity in
every cup
At BLK & Bold, purpose and quality are inseparable. Every bag we roast delivers an unforgettable cup while advancing a mission that stretches from farmers at origin to underserved youth here at home. From the soil where our beans are grown to the moment they fill your mug, each roast is crafted to delight your palate while strengthening the communities behind it.
Pernell and Rod oversee every step in the production process, starting with trusted importers, aligning on target taste profiles, and leading rigorous cuppings to select and refine each blend. Typical R&D batches run just 1–5 lbs, with production batches closer to 125 lbs: small enough to stay nimble, large enough to supply national demand. Development times and Agtron color readings are logged, with every batch cupped 24 hours later before release.

We also lean into processing choices that protect nuance. Alongside traditional washed coffees, we source natural/sun-dried lots—rotated in the full fruit to maximize contact with the cherry—so more of those subtle fruit notes make it to your cup.

This small-batch approach sets BLK & Bold apart from larger brands that often rely on blending to mask inconsistencies. By micro-roasting and cupping daily, the team dials in each coffee’s sweet spot and keeps every lot traceable.

Every coffee we roast has to meet two standards: exceptional flavor and ethical sourcing. Beans must score at specialty level and pass rigorous cuppings, but they also need to come from partners with transparent supply chains, fair pay structures, and commitments to community reinvestment.

We build relationships harvest after harvest, not through one-off spot buys. The team pilots small lots before scaling, provides feedback directly to producers, and pays on time to support predictable demand. As we continue to grow, we’re beginning to share more of our producers’ stories with customers, celebrating the people behind each harvest and giving their work greater visibility in the market.


This balance of craft and conscience shows up in every offering. Whether it’s a fruit-forward single origin or a bold, crowd-pleasing blend, our sourcing choices ensure that each cup reflects both the care of the growers and the standards of specialty coffee.


Our offerings reflect the diversity of coffee drinkers we serve, from light and fruity to bold and full-bodied. A few highlights:

  • Ethiopian Single‑Origin (light roast): a natural process coffee from the birthplace of coffee, bursting with chocolate, blueberry, and honey notes. 1,900–2,000 meters above sea level (masl). Gorgeous black, with a bright, fruity finish.
  • Rise & GRND (medium roast): 100% Fair Trade Certified™. Washed (meaning the beans are cleaned and rinsed after the fruit is removed, bringing out a bright, smooth taste). Sweet and creamy with toffee, nutty undertones, and a touch of lemon brightness. ~1,850 m elevation. Built for the hustle.
  • Smoove Operator (dark roast). 100% Fair Trade Certified™. Silky, full‑bodied, caramel and toffee; excellent black, with cream, or as espresso.

Our top-sellers, Smoove Operator and Rise & GRND, account for more than 40% of national retail sales across ground, whole bean, and single-serve formats. Customers often say they tried BLK & Bold for the mission but stayed for the taste, describing our blends as “smooth but bold” and “never bitter.”

“Specialty coffee” is an earned designation. Licensed Q Graders evaluate beans on aroma, flavor, acidity, body, and balance, with 80+ points (on a 100-point scale) required for specialty grade. BLK & Bold sources coffees that consistently meet and exceed this standard, often selecting lots that score near the top of the scale. Key elements include:

Every UI element follows best practices for accessibility while maintaining high conversion rates.

The specialty coffee world often focuses on flavor, origin, and brewing methods—and rightfully so. But quality shouldn’t stop at taste, and safety should never take a backseat. With the rise of cold brews and ready-to-drink (RTD) options, safety and shelf stability are critical. BLK & Bold holds Safe Quality Food (SQF) certification, a globally recognized standard that governs food safety and quality management.

At the roastery, that means:

  • Documenting sanitation logs, allergen checks, and full traceability from green coffee to packaged product
  • Running daily temperature and humidity checks
  • Maintaining corrective-action procedures for full accountability
  • Conducting mock recalls and annual re-certification
  • Performing daily cuppings after every roast session, with weekly triangulations against “gold standard” profiles
  • Using Agtron readings to verify roast degree, plus TDS/extraction testing on brewed samples
  • For cold brew and RTD: validating kill steps, monitoring pH and water activity, performing lot-level micro-testing, and using oxygen-controlled packaging for shelf stability
  • Running shelf-life checks on cold brew and RTD products, alongside FIFO distribution and date coding to help retailers audit easily

Roasting is led by Operations under Pernell’s oversight, supported by a team of experienced roasters with backgrounds in specialty coffee, quality control, and food safety.

You shouldn’t have to second-guess what’s in your cup. Our certification is one more way we show our commitment to transparency, accountability, and excellence.

about blk&bold

BLK & Bold was founded in 2018 on a simple but radical idea: your daily cup of coffee could fuel something bigger than a morning routine. It could put books in classrooms, mentors in schools, computers in the hands of kids without internet at home, and seedlings in community gardens that feed entire neighborhoods.

Today, every purchase fuels a promise we made at the start: 5% of our gross profits support nonprofits across the country. Since 2018, that collective impact has added up to more than $465,000, uplifting 25,000 young people each year. Together with our partners, we’re fueling mentorship in Chicago classrooms, cultivating new skills on urban farms in Philadelphia, and bridging the digital divide in Houston homes.

Our commitment to impact doesn’t stop with our 5% pledge; it’s baked into the beans, the supply chain, and the culture of our company. Through Fair Trade, we’re expanding our impact from national to global—directing premiums into farmer-led projects that build schools, clinics, and climate-smart agriculture across coffee-growing regions. We’re proud to rank among the Top 30 Fair Trade coffee roasters in the U.S.—a recognition that reflects both our growth and the power of conscious consumers who choose impact with their cup.

In 2025, we also began our climate journey. Partnering with SGS, one of the world’s most sustainable corporations, we’re applying the same rigor and transparency that define our social impact work to our environmental performance. From measuring our full carbon footprint to setting science-based goals, we’re building the systems needed to reduce emissions and strengthen resilience across our supply chain.

As a B Corp-certified company, we’re proving that purpose and progress go hand in hand. And our place on the Inc. 5000 list of fastest-growing private businesses in both 2023 and 2024 reflects not just our growth, but the collective power of consumers who believe their morning cup can fuel something bigger.

Last year, we welcomed Deion “Coach Prime” Sanders as both co-owner and spokesperson, amplifying our mission to a wider audience. His presence is a reminder that real impact is measured not just in dollars, but in the mentors, role models, and opportunities that change a young person’s path.

This report is an annual update, yes; but it’s also an invitation. With every cup you brew, you’re fueling a cycle in which farmers earn fairer livelihoods, youth find doors opened to them, communities grow stronger, and conscious consumers see their values reflected in what they buy.

This isn’t just our story. It’s one we’re writing with you, cup by cup.